ASSIGNMENT >> 1. Read “Public Relations.”

PUBLIC RELATIONS

When one is dealing with others to gain their agreement or cooperation or support for something, he has entered the field of public relations, or PR for short.

The definition of PR is: GOOD WORKS WELL PUBLICIZED.

No matter how effective a program is...
No matter how effective a program is...
...it may not be successful if one cannot achieve cooperation and wide agreement for it.
...it may not be successful if one cannot achieve cooperation and wide agreement for it.
But using the technology of public relations...
But using the technology of public relations...
...one can succeed in his endeavors and accomplish his aims more rapidly.
...one can succeed in his endeavors and accomplish his aims more rapidly.

Doing good works is not enough, one has to actually publicize it to gain cooperation or agreement.

In public relations one is essentially reaching people with an idea of some kind and gaining their agreement. One’s success in dealing with others, then, is effective to the degree that he can reach them with the idea he intends them to have.

Public relations is an indispensable tool to help one get his ideas across, and any person who is making the world a better place would benefit greatly from its use.

No matter what you do—from taking actions to improve education in an area, to helping people get off drugs—by using the tools of public relations you can reach others with the correct message and gain their agreement on it. Thus it opens the door to acceptance of the activity you want to do.

Public relations is not new. It existed as a formal subject in Roman times, when it was employed for the purpose of electing senators. Even then, political campaign slogans were written on the walls of the Colosseum for people to see.

Through the centuries PR has remained only partially developed as a subject, suppressed in its development by the ill-intentioned who were only interested in using it to serve their ulterior motives.

It wasn’t until Scientology, with its discoveries about communication and the true nature of man, that public relations actually became a complete subject of benefit to the society and to the individual.

Public relations is a technology. It has its own laws.

To begin to learn the techniques of public relations, you must start with an understanding of the basic factors or ingredients which make up the subject.

a large oval, roofless building in Rome which has a central open space surrounded by tiers of seats. It was built in the first century a.d., and was used by the ancient Romans for public entertainment, such as gladiator combat and contests between men and beasts.

beyond what is expressed; hidden; underlying. An ulterior motive is a hidden, underlying motive, usually a selfish or dishonorable one.

Scientology is a practical religion dealing with the study of knowledge, which through application of its technology can bring about desirable changes in the conditions of life. It was developed over a third of a century by L. Ron Hubbard. The term Scientology is taken from the Latin word scio (knowing, in the fullest meaning of the word) and the Greek word logos (study of). Scientology is further defined as the study and handling of the spirit in relationship to itself, universes and other life.

the methods of application of an art or science as opposed to mere knowledge of the science or art itself. In Scientology, the term technology refers to the methods of application of Scientology principles to improve the functions of the mind and rehabilitate the potentials of the spirit, developed by L. Ron Hubbard.